FitXR Expands its VR Fitness App Horizons Through Partnership with Pico and Strava
FitXR, a global VR fitness app, has recently partnered with Pico, a VR company focused on all-in-one VR technology, and Strava, a fitness tracking company. These partnerships aim to offer a more comprehensive and accessible training experience for FitXR users worldwide.
FitXR partners with Pico to reach new audiences
Demonstrating FitXR’s commitment to making VR fitness accessible to everyone, the VR fitness app is expanding its reach into the UK, EU, and Asian markets through a new partnership with Pico VR headsets. As VR gains mass market traction, FitXR’s multi-platform offerings will become increasingly desirable.
FitXR offers a multitude of exercise options in a single app. Earlier this year, the virtual fitness app launched Sculpt, a workout suite inspired by isometric strength training, and Combat, a workout suite influenced by various martial arts. These two new workout options expand the VR fitness app’s current suite of workout options, which include HIIT, Dancing, and Boxing. FitXR emphasizes its mission to create the most diversified fitness experiences in the metaverse through this expansion.
FitXR is now broadening its reach by introducing its virtual at-home conditioning experience for Pico headsets. Now, Pico headset users can enjoy participating in multiplayer sessions for a friendly competition or choose to train individually. New users can experience fresh music, different classes, and innovative training styles as the VR fitness app consistently introduces updates. Plus, individuals who install FitXR on their Pico 4 or Pico Neo 3 Link headsets can take advantage of a 30-day free membership until the end of April.
New partnerships aim for a fun, consistent fitness journey
With fitness at heart, the company’s CEO and co-founder, Sam Cole, commented on the new partnership, saying: “We already offer the most versatile and unique training experience, and by expanding to the new Pico headset, we further our goal of bringing this to every person, in every household, in every geography, and on any hardware device.”
Peter Li, Pico’s Head of Gaming Partnerships, emphasized Pico’s commitment to delivering a wide range of high-quality training experiences to its users. “For Pico, the launch of FitXR as a subscription app on our platform underscores our commitment to providing our customers with the widest range of high-quality and customizable training experiences,” Li said in a press release shared with ARPost. The collaboration highlights the growing appetite for combining new technology and games to create optimal training experiences.
FitXR enables customers to visit different fitness studios and tailor their workouts to meet their goals. With fully immersive 3D training environments, they can enjoy fun, engaging, and results-driven training experiences. “We never forget to bring the fun. The fun is as important as the result,” said FitXR’s CMO, Lisa Raggiri.
In addition, FitXR also partnered with Olympic boxing champion Nicola Adams to launch the ‘Box Like a Pro’ training program, which covers boxing fundamentals for all skill levels. Adams aims to promote an active lifestyle by showing that fitness can be fun.
FitXR integrates with Strava for comprehensive progress tracking
In addition to the new partnership with Pico, FitXR has also recently partnered with Strava, a connected fitness subscription platform. By merging data from both platforms, this partnership aims to give FitXR users a more comprehensive view of their fitness journey. The partnership reflects FitXR’s drive to offer a more enriched and inclusive digital experience, enabling users to establish and achieve fitness goals more effectively.
Kelly Cosentino, FitXR’s Fitness Chief, said that as more and more people strive to manage their health and fitness goals, there is an increased demand for easy access to important data across platforms. “FitXR’s integration with Strava gives our members a holistic digital solution that easily fits into their lifestyle,” Cosentino said in a press release shared with ARPost.
The collaboration aims to support individuals of all fitness levels by allowing them to monitor every step, action, and movement in both virtual and real environments. With a free companion app for FitXR, users can easily send their training data to Strava after each session. FitXR users can now join Strava’s dynamic community of over 100 million users in 190 countries. In addition, this partnership allows them to set goals and important milestones, monitor improvements, and share their virtual achievements with other fitness enthusiasts worldwide.
Pairing a user’s FitXR mobile app with their Strava account is a simple task that only requires a few clicks. To initiate the synchronization procedure, the user must launch the FitXR app and select the profile icon located at the bottom right of the screen. After that, they should proceed by selecting the “Connected Apps” option from the menu and then selecting “Strava.” After that, the user will be presented with a prompt to choose what type of data they want to sync with Strava, with the option to change their choices later. Once the user completes this quick setup, their training information is automatically synced to Strava after each session.
This strategic collaboration between FitXR and Strava furthers the company’s goal of offering a customizable virtual health club experience. The improved data connection will allow FitXR users to maximize the potential of the virtual activities and accompanying apps that encourage them to stay active.
New partnerships are driving demand for a more holistic VR Fitness approach
FitXR’s recent partnership with Pico and Strava highlights the increasing impact of virtual reality technology in the fitness industry and its potential to transform the way individuals approach their health and wellness goals. By expanding the availability of its immersive training programs to a wider range of users, regardless of their hardware preferences, FitXR reinforces its commitment to providing a comprehensive and user-friendly digital experience. Consequently, FitXR empowers people of all fitness levels to track their progress more effectively and stay motivated in their pursuit of a healthier lifestyle.
In summary, FitXR has partnered with Pico to offer VR fitness to more people worldwide. The VR fitness app offers numerous exercise options in a single app and is broadening its reach by introducing its virtual at-home conditioning experience for Pico headsets. FitXR has also partnered with Strava to give users a more comprehensive view of their fitness journey. This strategic collaboration furthers FitXR’s goal of offering a customizable virtual health club experience. These partnerships highlight the increasing impact of virtual reality technology in the fitness industry and its potential to transform the way individuals approach their health and wellness goals.
